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AM- Custromer Marketing/trade Marketing (6-10 Years)-jaipur /mumbai

Hiring for Alco bev MNC

4 - 9 Years

Mumbai, Jaipur

INR 8,00,000 - 15,00,000 PA.

Posted: 45 days ago

Job Description

We have urgent requirement in a leading ALCO BEV  MNC for the position of  AM- Trade Marketing/Customer Marketing for 2 locations- Jaipur & Mumbai.

Roles & Responsibiities : 

  •  Responsibilities for execution of Marketing and Key Accounts
  •  Will assist RTMM for initiatives to build brand scores by optimizing the use of allotted budgets. 
  • Will actively support sales team to deliver VDAC scores in On and Off premise outlets. 
  • He /She will support the sales team to deliver agreed targets within the region basis the business plan & IOP. 
  • Will also be responsible for compliance to Beam Suntory processes and SOPs strategies for assigned areas.

Business Delivery:

  • Accountable for driving quality execution resulting in Market Share gain, premiumization objective and achieving overall Trade investment goals for assigned territory

Market Execution:

  • Collaborate with marketing and sales team to build marketing strategy and action plan for the territory
  • Plan and execute deployment of VAP, GWP, driving premium portfolio as per annual brand plan. 
  • Tracking of visibility initiatives (Wall bays /Shelfs) units as well as all semi-permanent assets at On and Off premise outlets.
  • Work with sales team to develop a framework to assess marketing effectiveness of marketing initiatives in the region and continuously track performance of each initiative.
  • Execute channel specific visibility & promotional programs, merchandising norms, etc., to enhance the brand experience to consumers across all touch points in the outlet
  • Plan, execute and monitor distribution of POSM stock across region as per targets, timeliness and territory


Vendor Management:

  • Involved in negotiation of vendor agreement in the assigned territory
  • Manage relationship with agencies organizing brand events consistent with brand strategy and image

Business Support:

  • Participates in business review meetings in assigned territory, collects data and analyse it and shares it internally with the team for necessary actions. 
  • Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on field intelligence to the RTMM and Regional Sales Heads
  • Assist RTMM in keeping regular track of sales/ A&P performance, participate in periodic sales calls, and exchange inputs with sales team

Required Candidate profile

Graduate/MBA with 5+ years of experience in the liquor, FMCG industry, media industry, hospitality industry

Persuasion & assertiveness

should  have experience in RTM strategies,ATL/BTL,Target evaulation,Data analysis,

Salary: INR 8,00,000 - 15,00,000 PA.
Industry: Brewery / Distillery
Functional Area: Sales, Retail, Business Development
Role Category: Institutional Sales
Role: Institutional Sales/Business Development Manager
Employment Type: Full Time, Permanent

Desired Candidate Profile

PG - MBA/PGDM - Any Specialization
Doctorate - Doctorate Not Required

Company Profile

recruitment firm
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Contact Details

Recruiter Name:Poonam

Contact Company:Enjobs.Net


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