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Assitant Brand manager

Job Details

  • Category FMCG
  • Create Date 18-Aug-2026
  • Job Location Bengaluru, Karnataka, India
  • Package ₹22 LPA
  • Website www.enjobs.net

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Assitant Brand manager

Job Description

 

The Assistant Brand Manager will be responsible for building and growing a digitally native, social-first FMCG brand, working closely with the Senior Brand Manager and Marketing leadership. The role will involve end-to-end campaign planning and execution, brand building, consumer engagement, new product development, influencer marketing, and driving brand growth across digital and offline channels.

The ideal candidate should combine strong creative thinking with analytical and execution capabilities, with a solid understanding of D2C/FMCG, Quick Commerce, social media, consumer trends, and the creator economy.

 

Key Responsibilities

 

1. Brand Management & Building

  • Support the development and execution of the brand strategy and growth plans.
  • Build a strong, differentiated brand proposition and positioning.
  • Contribute to taking the brand from its current stage through its next phase of growth.
  • Develop consumer-centric communication and brand storytelling.
  • Identify opportunities to strengthen brand awareness, relevance, and engagement.
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2. Campaign Planning & Execution

  • Plan and execute end-to-end online and offline brand campaigns.
  • Work closely with the Senior Brand Manager to develop campaigns that drive top-of-mind awareness and brand growth.
  • Manage campaign timelines, budgets, agencies, partners, and execution.
  • Translate consumer insights into relevant creative communication.
  • Ensure campaigns are delivered on time with strong attention to detail and execution quality.
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3. Digital & Social-First Brand Building

  • Develop and execute a social-first brand-building strategy.
  • Manage social media initiatives and identify opportunities to increase reach and engagement.
  • Track cultural trends and create timely, relevant brand associations.
  • Develop content ideas that resonate with the target audience.
  • Work closely with creative teams and partners to maintain a consistent brand identity.
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4. Influencer & Creator Marketing

  • Develop influencer and creator campaign strategies.
  • Identify relevant creators and partners aligned with the brand's target audience.
  • Manage influencer campaign ideation, execution, and performance.
  • Build culturally relevant associations and generate consistent brand buzz.
  • Stay updated on emerging trends within the creator economy.
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5. New Product Development

  • Support the NPD pipeline from ideation through execution.
  • Identify consumer and market opportunities for new products and brand extensions.
  • Coordinate campaign timelines and communication around new product launches.
  • Support pack design, communication development, and launch strategies.
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6. Quick Commerce & Channel Understanding

  • Develop a strong understanding of the Quick Commerce ecosystem and its role in FMCG growth.
  • Understand platforms such as Swiggy, Zomato, and other Quick Commerce channels.
  • Identify opportunities to drive visibility, discovery, and sales through digital commerce platforms.
  • Understand key revenue and consumer drivers within the QCom environment.
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7. Consumer Insights & Analytics

  • Conduct consumer and market analysis to identify growth opportunities.
  • Use data and consumer insights to inform brand and campaign decisions.
  • Track campaign performance and identify opportunities for optimisation.
  • Combine creative thinking with a strong understanding of numbers and business outcomes.
  • Prepare presentations, reports, and analysis for marketing reviews.
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Qualifications & Experience

 

  • Bachelor's Degree in Marketing, Business, or a related field.
  • MBA from a T1/T2 institute is preferred.
  • 3–4 years of relevant experience in D2C, FMCG, consumer-tech, or digitally native brands.
  • Hands-on experience in brand building and end-to-end campaign execution.
  • Experience working with social-first and digital-first brands.
  • Strong understanding of Quick Commerce and platforms such as Swiggy and Zomato.
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Technical & Functional Skills

 

  • Brand Management
  • Brand Building
  • Campaign Planning & Execution
  • D2C / FMCG / Consumer-Tech
  • Digital & Social-First Marketing
  • Quick Commerce
  • New Product Development
  • Consumer Insights
  • Brand Positioning
  • Social Media Management
  • Influencer Marketing
  • Meta Performance Campaigns
  • Brand Storytelling
  • Creative Campaign Ideation
  • Trendspotting & Cultural Relevance
  • Pack & Communication Development
  • Excel
  • PowerPoint
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Key Competencies

  • Creative Thinking
  • Strong Execution Orientation
  • Consumer-Centric Thinking
  • Strategic Brand Thinking
  • Analytical & Data-Driven Decision Making
  • Communication Skills
  • Problem Solving
  • Ownership Mindset
  • Attention to Detail
  • Collaboration
  • Adaptability
  • Ability to Balance Creativity with Numbers
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Ideal Candidate

 

The ideal candidate is someone who understands today's creator economy, social media, cultural trends, and the changing consumer landscape. They should be bursting with creative ideas while being equally comfortable working with numbers, data, timelines, and execution.

Someone who can take a consumer insight, turn it into a compelling brand idea, and then drive that idea through to execution would be a strong fit for this role.


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