The Manager – Residential & Light Commercial Sales will be responsible for expanding the channel partner network for rooftop solar PV systems across targeted districts. The role focuses on identifying and onboarding channel partners, supporting initial sales closures, training partner teams, and ensuring that partners have trained technicians to deliver installation and after-sales service.
The position requires strong experience in solar channel sales, dealer network development, partner training, and sales target achievement, along with the ability to coordinate with internal Operations teams to ensure smooth order execution, product supply, and customer support.
Key Responsibilities
Identify potential channel partner prospects in target markets and districts.
Introduce prospective partners to the company, product portfolio, and business opportunities.
Assess partner interest and suitability for the solar rooftop business.
Coordinate visits to the head office for manufacturing facility exposure and product training.
Complete channel partner onboarding and agreement formalities.
Support channel partners and their teams in closing initial orders.
Train channel partners on sales processes and techniques to improve conversion.
Help partners develop their local markets and generate business opportunities.
Drive monthly and annual sales targets through the dealer and channel network.
Train channel partners and their teams on the company's product range and sales processes.
Ensure channel partners have trained technicians for installation and after-sales service.
Support partners in understanding and following the company's standard operating procedures (SOPs).
Build motivated, capable, and productive channel partner teams.
Coordinate with head office Operations for order execution and product supply.
Support channel partners during initial order fulfilment.
Follow up on operational requirements to facilitate smooth deliveries.
Ensure customer details are provided by channel partners after installation so the Operations team can arrange after-sales support.
Ensure channel partners understand installation and after-sales service requirements.
Coordinate with partners to maintain the required technical capability.
Facilitate the transfer of customer information to the Operations team after installation.
Support effective coordination between channel partners and internal teams.
Develop the channel network to support business growth across assigned districts.
Monitor partner progress and support order conversion.
Work towards achieving the sales targets assigned to the channel business.
Maintain strong relationships with channel partners to encourage long-term business growth.
8–10 years of experience in Channel Sales.
Prior experience in solar sales through a dealer or channel partner network is required.
Diploma in Electrical Engineering is an added advantage.
Demonstrated ability to achieve monthly and annual sales targets.
Experience managing company SOPs with channel partners.
Willingness to travel approximately 15 days per month.
Strong team-building and partner-motivation skills.
Ability to work independently, take initiative, and drive business development.
Solar Rooftop PV Systems
Channel Sales & Dealer Management
Channel Partner Acquisition
Solar Product Knowledge
Sales Training & Development
Dealer Network Expansion
Sales Pipeline Management
Order Execution Coordination
Partner SOP Management
Installation & After-Sales Service Coordination
Customer Relationship Management
Sales Target Management
Market Development
Cross-Functional Coordination
Business Development
Channel Partner Relationship Management
Sales Negotiation & Closure
Team Building & Motivation
Communication & Presentation Skills
Territory Management
Target Orientation
Problem Solving
Planning & Execution
Initiative & Ownership
Independent Working
Willingness to Travel
